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Benefits of Being an Affiliate Marketer

Posted by admin on July 6th, 2008 under Marketing

Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant’s products by linking to the merchant’s website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant’s side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.

Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. The affiliate can earn by having an ad or link to the merchant’s website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate’s site, is redirected to the merchant’s website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.

Affiliate marketing is an excellent way to earn money while at home. There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to find, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website.

In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort. You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping. These, along with customer service support are the duties of the merchant.

Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money.

All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business. With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential. Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.

7 Ways to Drive Laser-Targeted Traffic

Posted by admin on July 6th, 2008 under Traffic

An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing.  He may have the necessary drive, diligence and perseverance to be able to understand how the system works.  He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it.  However, all these would prove useless if he does not know how to drive traffic to his website.  His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.  The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer.  With all the websites piling on top of each other, how would one be able to stand out?  The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned.  Because they are popular for driving free targeted traffic, they should not be ignored by all means.  Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal.  Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership.  Locating websites that are related to one’s own website is the primary task.  Once there, he should be able to establish communication by personalizing everything as much as possible.  It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one’s own articles.  This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.

The fourth way is through joint venture marketing.  This is one of the most effective ways of promoting a product or a service.  Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs.  Having affiliates to do the work means allowing them to bring tons of traffic to a website.  Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned.  The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing one’s market through and through.  It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website.  This way, a solid customer base is going to be created.  Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward.  It is always advantageous to plan one’s moves in any business that he might undertake.  This is particularly so in affiliate marketing.  If one knows how to get people to see what he has to offer, then he is on the right track.

Niche Marketing Strategies

Posted by admin on June 11th, 2008 under Marketing

Written by Garry Conn

Many bloggers often wonder some of the best niche marketing strategies are. That can be somewhat of a challenge to answer as your strategies can vary on the niche you are marketing. Here are some simple and universal thoughts that will help and guide with you through your ventures in niche marketing. These are general strategies that will help you overall. More or less, just some common sense things that I think many people including myself tend to neglect. These strategies all work very well for me with making money using Market Leverage. So here goes:

Branding: So many blogs that I find are spreading the products or things that they are trying to sell way too thin. I can visit just many niche blogs that are marketing many products and it gets overwhelming. Many months ago, I stated that new niche sites that are trying to market products and services should really pick just a few and roll with them. Even though these products aren’t your own, you should act as if they were. The product that you’re marketing is your brand, in essence you become an extension of the product your support and promote.

Timing: In the world of niche marketing and developing strategies, timing is everything. I focus on seasonal niche marketing. I have quite a few blogs that take full advantage of the deals market and I promote heavily holiday based products. Most profitable for me have been Black Friday, CyberModay and The Day After Christmas.

Awareness of Demand: Another reason why I work in the seasonal niche market is because I know in advanced when spikes in business will occur. People don’t shop for Christmas items in July and these same people don’t buy fireworks in October. I am always aware of supply and demand.

Effective Marketing: You need a channel to promote your business, product or service. I use WordPress primarily. Why? Because WordPress is a glorified web based version of FrontPage. It is well designed and produces web pages that are of very high quality in code. WordPress is very search engine friendly and with a few minor tweaks and modifications, a WordPress blog opens up a huge pipeline with many of the major search engine web crawlers. Effective marketing means everything in your niche marketing strategies. I also use online video syndication services such as YouTube, AOL Video, Revver, MySpace Video, etc. to promote my niche blog. Additionally, I use Digg, StumbleUpon, Sphinn and Propeller to thrust out mass awareness of anything I am trying to flood and promote into the blogosphere and Internet.

Micro Management / Bean Counter: Give me a blog with 100 daily visits and I’ll produce a golden brick. I am very particular with things and I micro manage my traffic. When I get a visitors to my blog(s) I act as if they are physical people entering into my brick and mortar storefront. I closely control where my visitors go and what they see. My job is making sure their actions on my sites create revenue in my pocket or converts into regular readers. I closely control my outgoing links and provide very useful information.

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What Is A Good WordPress Design

Posted by admin on June 11th, 2008 under Problogger

Written by Garry Conn

What would you think of your blog if it were the first time visiting it? Often, this is a question you should ask yourself, but I know all to well that it’s really hard to make a good decision about what you think and be consistent with what others think. From time to time, there is nothing wrong with asking your readers what they think about your current blog design.

You can even go so far as to create a poll that has a serious of questions that allows users to offer their opinions by choosing answers from multiple choice questions. Another idea is to simply write a post on your blog asking readers for their direct opinions in the comments.

Whatever method you use, encourage your readers to speak freely and also be prepared to grow some thick skin. Bloggers are usually very open with their thoughts and tend to not sugar coat things. Also, it’s a great idea to ask your readers to expand on their thoughts. While you’ll receive quite a huge share of comments or responses that say, “yeah, it’s a cool blog dude” or, “man your blog sucks!” it would benefit you to reply back and ask them to explain more.

The important part is even though the information isn’t very detailed, you did make a connection with that reader and asking them to expand further will more likely result in them doing so. With that being said here are a few blogs that I think have some really cool blog designs.

RyanShamus.com

ryanshamus

Visit www.ryanshamus.com

CourtneyTuttle.com

courtneytuttle

visit: www.courtneytuttle.com

FullTiltBlogging.com

fulltiltblogging

Visit: www.fulltiltblogging.com

Why Do I Like These Blog Designs

Look at it this way. None of these are going to win prizes for being the most well designed. Well, Court’s may… but that’s besides the point. My focus here really isn’t in cosmetics. While that is defiantly something of importance, I believe that there is something even more important. That is presenting the information that you feel is most important to your readers. All three of these designs do that.

With RyanShamus.com, within just a few seconds of visiting the site, you know exactly what he is about and what he can do for you and what you need to do to become part of his blog. With CourtneyTuttle.com, same thing… it is clear as day what Courtney is about and what action I need to do to get involved with being in kept in the loop. Lastly, FullTiltBlogging.com, I have actually used this same theme before successfully in the past. It’s a very clean, simple and well designed theme.

For Aaron, it fits his needed perfectly. There isn’t anything flashy and shiny that interferes with what Aaron values as being important to showcase to his readers. Aaron is recruiting and wants to build an empire of followers - which I might add he is doing very well with that - so that he can teach them what it is he wants to teach. His blog does a great job displaying what he does and how to get involved.

Whatever your objective may be with your blog, whether you’re trying to get people to sign up for a subscription form, click an advertisement or buy a product. You have to showcase the items or sections that are important to you.

One thing that you should not do is overwhelm your readers with too many options. If you have too many options you’ll spread your blog traffic too thin and create a situation that will be hard for you to analyse. Make your designs pretty but also keep it simple.

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StumbleUpon Traffic Can Make Money Online

Posted by admin on June 11th, 2008 under Make Money

Written by Garry Conn

Time and time again people insist on trying to convince me that StumbleUpon traffic is useless traffic. While I’ll agree to some extent, it can be useless if you’re not properly taking advantage of the exposure. So here’s the deal. The common complaint about StumbleUpon traffic is that it doesn’t convert into money. Typically, bloggers will write something cool or interesting and have it submitted into StumbleUpon resulting in thousands and thousands of visits in a very clustered and quick time frame.

The problem that people face is that the content or the theme of the story being submitted into StumbleUpon isn’t something that generates sales, leads or even Google AdSense clicks. Many people feel like it is utterly useless traffic that does nothing but waste bandwidth. While I’ll agree with you on one side, I am also going to disagree on the other and here’s why.

StumbleUpon Traffic Eventually Leads to PageRank

Of all the things that I have had submitted into StumbleUpon, very commonly I see multiple people turn right around and write a post about what I stumbled on their own blogs. These are backlinks. Backlinks are important towards building up PageRank. The more PageRank an individual page has the more authority and power they have in delivering their own backlinks to other pages that are more important to you (e.g. pages that make you money). You may recall an article I wrote about how you can make money online by editing your old posts? Well there you go, that is the key to the topic in this article.

How To Make Money From StumbleUpon Traffic?

First off you need to get it out of your head that the ACTUAL StumbleUpon traffic will make you money. On that aspect, you are right. StumbleUpon traffic does not convert into leads, sales or even Google AdSense clicks. However, its in the actions of other Stumblers that will eventually lead to you making money. I agree with you, who cares about the “Burst Fire” flood of traffic that you get from StumbleUpon. Only thing that traffic does is suck your server system resources and eats up your bandwidth. However, when you stumble upon a box do you think inside it of outside of it?

Stumbling Upon A Box and Thinking Outside of It!

Thinking out of the box here… If you want to make money, you have to consider the value of StumbleUpon traffic. While it is obvious that many already know that the actual traffic doesn’t convert, its in the upcoming weeks and months that you should be concerned with.

The strategy is in creatively writing content that is geared towards a high concentration among Stumblers while also balancing another strategy in future link building to pages that will make you money. While on the surface most people quickly balk at using StumbleUpon as a means for making money online, I am here to tell you that it can be the best thing since the invention of the wheel.

Write Content For Stumble With A Trojan Horse Inside For Google

When you write content for the purpose of getting Stumbled, write your content in a way that carefully uses keywords and phrases that you can eventually use to link to relevant pages that will make you money. The Stumble traffic wave typically only lasts a few days. By then Google will have already crawled and indexed you page. A day or two later, Google will have also crawled all the pages from the other bloggers who have pointed links to your post that was submitted into Stumble upon.

If you carefully wrote your post to include targetable keywords, after a week when the Stumble traffic dies down to nothing, you can simply go back and plug those few selected keywords with links to other pages that you have created for the purpose of making money. In due time, because so many people pointed links to the original post you submitted into StumbleUpon, that page will eventually earn PageRank.

Pages Submitted To Stumble Are Very Likely To Establish PageRank

Pages that earn PageRank establish authority. Pages that are linked from other pages with PageRank also too will earn PageRank. So when you submit your post into StumbleUpon, do so in a way where you know that in about 7 days you’ll be going back to plug in links that point to the pages that really count in making money. Because you linked to those money making pages from a page that is soon to be established with PageRank, those additional money making pages will go for the ride as well.

The result will be in having pages built for making money online that end up ranking very well in the search engines. Search engine traffic in many ways is perfect traffic for the fact that if you get traffic from a search engine, it is more likely that they are interested in buying what you have to offer for the fact that they came to your page as a result of searching for it.

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Are You A Natural or a PreFab Blogger?

Posted by admin on June 11th, 2008 under Problogger

Written by Garry Conn

Many people have blogs for a multitude of reasons. Some people enjoy blogging about their family and kids so that other family members out of state can easily view pictures, videos and read about the things going on with immediate family. Other folks really enjoy writing and want to show off their stuff to the world. All in all, there are many reasons why people have blogs.

Really only a small percentage of people have blogs because they want to make money from them. Consequently, even though the percentage of people who want to make money from their blogs is small, it still happens to be one of the most difficult challenges an individual can face.

I see so many amazing and popular blogs in the blogosphere that I know for a fact get tons of traffic, even more than blogs like John Chow dot Com or ShoeMoney.com. Yet, they don’t make a dime. The reason being, is that making money online isn’t really their focus. Their focus is basically expressing their thoughts and views on things without any care if people read their blog or not. These folks would be happy if only their grandmother read their blog or if a million people read their blog.

These folks are in many ways is what I call natural bloggers. Their minds haven’t been tainted by the whole concept of making money online and they don’t worry about keyword packing, proper HTML, or optimized post titles. Amazingly, these natural bloggers defeat the odds that search engine optimization expects preach.

A prefabricated blogger is an individual who has come to the realization that there is a ton of potential to make a lot of money with a blog. That individual then sets out to start a blog strictly for the purpose of making money online.

With that being said, there is nothing wrong with being a prefab blogger; however, in doing so or in being on, you still have to run and maintain your blog as if you were a natural blogger. If you don’t then you’re not going to get very far in your ventures of making money online with a blog.

prefabricated-blogger

How do I know this? Simple. I have quite a few blogs myself. I won’t lie, other than this blog, www.garryconn.com, I am a totally full blown prefab blogger. I’ll make a blog out of any niche topic that I think will yield me the most amount of money with the least amount of effort.

However, in my experience, some of my better performing blogs are on topics that aren’t really so “PreFab”. If you take www.opticalblog.com or www.airplaneblog.com for examples. Both of these blogs don’t really look or feel much different than other of my other “PreFab” blogs; however, there is one HUGE difference between these two blogs compared to my million and one other blogs. That difference is the topic.

I have over 10 years experience with eyeglasses and twice as much involvement with airplanes. I know these topics both very well and writing on this blogs comes very natural for me. Same goes with www.garryconn.com.

People who read blogs, don’t like “Prefab” stuff. Blog readers enjoy natural flowing content that is written from the heart. Blog readers enjoy getting to know the author of the blog in slow chunks and also enjoy having the author tie in their content with their personal lives.

So, when you go and seek out a niche topic to create a blog in, consider that people may get turned off if you build a blog that looks like nothing more than a spam house full of ads and links. I am soon discovering that you can do much better with having less on your niche blog rather than having more.

Just because Google AdSense allows you to put up to three ad units on each page, try running only one.

Just because you have found an abundance in affiliate programs that match your niche, try campaigning and promoting only one.

If you place more focus on capturing your readers and place more focus on converting your passer by traffic and converting them into people who will bookmark or save your site to their favorites, you might find that your blog will start to grow quickly.

There is much debate about whether or not a new blog should start out of the gate monetized. I’d say it’s ok to monetize your blog from the start; however, I also suggest that you always keep your readers best interest in mind. People read your content because they like you as the author and like your content.

I am learning that people place much more value in what you say rather than what your blog advertises. Consider that when you’re building and maintaining your blog.

For over a year, I have launched and maintained a ton of blogs that were built for the purpose of making money online with Google AdSense. However, now I am realizing that that might not actually be the best option for me. I am now discovering the power of running and maintaining a mailing list.

A mailing list has an amazing amount of power. Imagine having the ability to send out an email to thousands of people who actually want to receive your email and want to read what you write. This is huge.

So for me, being a AdSense Guru and a “PreFab” blogger, I am now starting to come around and remap all my blogs and do less article publication designed to capture traffic and then send them away through a Google AdSense click. Instead I am now starting to self promote my mailing list forms.

It is to the point of realization now, that I would much rather NOT have a visitor leave my blog off an AdSense click. Instead I would much rather that that visitor just the click towards signing up to my mailing list.

My ultimate suggestion to you would to be more of a natural blogger who blogs regardless of how many people visit or don’t visit your blog. It is very likely that your topic that you blog about also is a shared interest among many other people as well. It is just a matter of time before these people find your blog.

The question you need to ask yourself is this:

When someone does find your blog, what are you going to do with them? How are you going to utilize their visit?

Are you going to:

A.) Make some pocket change off them via an AdSense Click, or…

B.) Are you going to get them to sign up for your RSS Feed or Mailing List so that they can come back to your blog again and again?

My focus is now being more of a natural blogger and less of a “PreFabricated” blogger. I suggest that you do the same. :)

You still have to promote and market your blog. You still have to make sure that your blog is search engine friendly. You still have to do all the things that you have been doing; however, the only difference is that you now need to take advantage of the traffic that you do have. In doing so, your traffic will begin to increase and expand.

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One of the newest and most attractive programs that I use to make money online is with a program called Market Leverage. How would you like to win an Apple iPod Nano for free?

  1. Simply download this article that you just read and publish it on your blog.
  2. Then drop me a comment here so I’ll have your name in the entry pool.
  3. Up for grabs is a Apple iPod Nano, a 2GB USB Pen, a flip video camera and even a $50 dollar preloaded American Express Rewards Card. All complimnents of Market Leverage!